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Thursday, August 9, 2012

WWE Launching New Saturday Morning Series

WWE RAW is now, as of a few weeks ago, three hours long. So that, plus two hours of Smackdown on Fridays and the upcoming Wednesday night show that the WWE will have on ION TV will soon place them at...carry the two...a flaflillion hours of TV a week!

So...much...WWE.

But it doesn't stop there. It was announced today that for the first time since 2001, the WWE will have a program during a popular TV kids' time slot on Saturday morning.

A new, weekly half-hour show called WWE Saturday Morning Slam will debut in two weeks on August 25 at 10 a.m. as part of the television premiere of Vortexx, a Saturday morning kids' television block, reaching 114 million U.S. television households on The CW. Vortexx on The CW is run by Saban Brands, the company that brought the world the Power Rangers.

Somebody call my mini-momma!

No, I suppose those of us IGNers who watch the WWE don't necessarily need to make Saturday Morning Slam part of our balanced breakfast. It's going to skew younger and focus on the elements of the WWE that are kid-friendly. It will still have in-ring action, but it will also incorporate behind-the-scenes footage and include highlights from WWE’s Be a STAR anti-bullying campaign and other community initiative. It also promises to be the "most energy-filled half-hour on television."

“We are extremely excited to partner with the WWE to bring their world-class brand of entertainment to Vortexx,” said Joel Andryc, Co-President, Vortexx. “With a focus on action, adventure and comedy, Vortexx is the perfect home for WWE Saturday Morning Slam and will definitely excite our fans.”

“WWE has a long history on Saturday mornings, and we’re thrilled to make our action-packed return on Vortexx with WWE Saturday Morning Slam,” said Vince McMahon, WWE Chairman and CEO. “The new program enables us to further engage kids and families, a vital component of WWE’s passionate and multi-generational fan base.”


Source : ign[dot]com

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