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Thursday, November 15, 2012

IMAX and Warner Bros. Ink a 20-Picture Deal

IMAX Corporation and Warner Bros. Pictures announced today that they have agreed to release up to 20 Warners films in IMAX over the next three years, which extends a partnership that began in 2003.

"Together with IMAX and our exhibitor partners, we have built a unique, incremental distribution platform over the last 10 years," said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. "We are excited to continue this tradition and offer these films to audiences in the most premium of moviegoing experiences."

"Our longstanding partnership with Warner Bros. has resulted in extraordinary experiences for IMAX audiences, and we're excited to add these core additional titles to our upcoming film slate," said IMAX CEO Richard L. Gelfond. "The growing network of IMAX theatres around the globe continues to enable all of our studio partners to deliver their films in a uniquely immersive way, and provide moviegoers with a premium way to experience the biggest movies."

This new deal also underscores the excitement surrounding upcoming Warners titles like Man of Steel, Pacific Rim, The Hobbit: The Desolation of Smaug and others.

Max Nicholson is a writer for IGN, and he desperately seeks your approval. Show him some love by following @Max_Nicholson on Twitter, or MaxNicholson on IGN.


Source : ign[dot]com

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