CES: Nobody Cares About 3D

It seems the HDTV industry has finally figured out that none of us care about 3D. Well, maybe some, but for many, the stereoscopic experience is too costly and impractical when at home on the couch. The feature, which was all the rage at CES in previous years, seemed to have become more of an afterthought at this week's event. While TVs, per usual, were at the forefront for each of the big brands, their 3D capabilities were scarcely mentioned.

Of course, most of the newest models have 3D functionality baked in, but it's simply no longer a marquee marketing point. Each major manufacturer had at least one 3D demo at their booth, but gone are the elaborate 3D installations that would greet you as you entered. Even Sony, who championed the feature across all of its product categories and has become a vocal advocate for the format, made only brief mention of 3D during its CES press conference.

4K takes the spotlight.

So, why have manufacturers shied away from home entertainment in the third-dimension? Perhaps the feature isn't quite the sales driver many had originally hoped. Or, more importantly, 3D has settled into its rightful place as a standard feature across most displays that doesn't warrant top billing. Instead, it seems as though the industry has collectively moved on to more exciting new technologies, like OLED and 4K.

Of course, it's not as though 3D is going to disappear. It can be found in more TVs than ever before and 3D movies are still a big draw at the box office. It's just not a technology the home entertainment industry seems to care as much about. And we couldn't be happier about it.

For more from CES, stay tuned to IGN.com/CES.

Scott Lowe is IGN's guru of Tech. He enjoys coffee, burritos, and moonlit walks. You can follow him on MyIGN Scott-IGN and on Twitter @ScottLowe. For more of the latest and greatest in technology, follow @IGNTech.

Source : ign[dot]com