It really does seem like cutting the price of the hardware is a cure-all. The most recent example? PlayStation Vita. According to a report from Gematsu, Vita sales in Japan are up roughly four times the usual amount following Vita’s much-advertised price cut, bring it down below ¥20,000.
Specifically, word comes from Sony Computer Entertainment Japan President Hiroshi Kawano, who, during a presentation of One Piece: Pirate Warriors 2, noted that, according to Gematsu, “PlayStation Vita sales in [Japan] have increased about four times the amount of units the platform was moving two weeks prior…”
As noted in that story, Vita sold 11,000 units two weeks before the price cut; presumably, this means Vita sold around 44,000 units following the price cut, a substantial amount for a handheld that’s been struggling to gain a foothold. Whether or not the price cut can create sustained growth in Vita sales remains to be seen, of course.
Still, with this new evidence that price cuts do indeed push units, has Sony made an error in not cutting Vita’s price around the world?
Colin Moriarty is an IGN PlayStation editor. You can follow him on Twitter and IGN and learn just how sad the life of a New York Islanders and New York Jets fan can be.
Source : ign[dot]com
No comments:
Post a Comment