It's official: tablets drive more website traffic than smartphones, according to the most recent Adobe Digital Index. TechCrunch reports that the Digital Index, which tracks global traffic trends across all platforms for markets in the U.K, U.S., China, Canada, Australia, Japan, France and Germany, attributes the sudden jump to the pleasurable experience surfing on a tablet has over a smartphone.
On the surface, the difference between smartphone traffic and tablet traffic is miniscule — smartphones take 7% of the share, and tablets have 8% — but further inspection shows that tablets are skyrocketing. Adobe only began monitoring tablet traffic in 2010, and its precipitous rise makes it the fastest growing platform for Internet usage. In addition, tablet users have about 70% more pageviews on average compared to smartphone users, indicating that the tablet has become ideal for leisurely surfing the web. And some countries use the tablet well above the average — tablet-happy U.K users devote about 12% of their traffic to the devices, more than three percent higher than any other country. Overall, every single market monitored saw tablet traffic double in the past year, and Adobe expects that trend to continue well into 2013.
Neither tablets nor smartphones can compare to the amount of traffic the old fashioned computer, which commands 84% of Internet traffic across the globe. But as form factors merge and mobile Internet connections become stronger, there's a good chance that the tablet will continue its rise in traffic share.
What do you think of the tablet for Internet surfing? Can it ever overtake a desktop experience? Let us know in the comments.
Lauren Hockenson is a tech reporter and 8-bit enthusiast who dreams of being a wizard. She can be found on MyIGN at lhockenson or on Twitter at @lhockenson.
Source : ign[dot]com
No comments:
Post a Comment