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Monday, April 8, 2013

Blizzard Buys IGN Pro League

Blizzard has purchased the IGN Pro League. IPL technology and assets are now owned by Blizzard, and existing members of IPL’s staff will help form a new team in San Francisco “whose primary focus will be on creating high-quality web and mobile content in support of Blizzard games.”

“This new team will help us to further develop the rich media experiences that extend the fun and engagement of our games online,” said Blizzard executive vice president of publishing Itzik Ben-Bassat. “This is a team of passionate gamers with a proven track record, and we’re looking forward to now leveraging their expertise and technology to support a variety of online efforts.”

Other IPL staff members will join Blizzard’s existing eSports team. Following today’s news, IGN will partner with multiple eSports organizations to cover their events in the future rather than focusing on a few key titles.

Andrew Goldfarb is IGN’s news editor. Keep up with pictures of the latest food he’s been eating by following @garfep on Twitter or garfep on IGN.


Source : ign[dot]com

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