Social games giant Zynga has sued the makers of a 'casual sex app' called Bang with Friends, claiming the title infringes on its popular "with friends" trademark.
According to Bloomberg, Zynga filed the complaint yesterday against the makers of the app, which seeks to connect anonymous Facebook users who are "down to bang." The complaint seeks a court order which would bar the company from using the name in relation to any social media apps within the United States.
“Zynga filed a lawsuit to stop blatant infringement of its valuable ‘With Friends’ brand,” said Zynga's deputy general counsel Renee Lawson in a statement. “Zynga is compelled to file suit to prevent further consumer confusion and protect its intellectual property rights against infringement.”
Zynga's been in the news recently due to its dramatic revenue losses and the hire of ex-Microsoft executive Don Mattrick.
Lucy O'Brien is Entertainment Editor at IGN AU. Follow her ramblings on IGN at Luce_IGN_AU,or @Luceobrien on Twitter.
Source : ign[dot]com
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