Disney and theater chains Regal Entertainment and AMC Entertainment are currently battling over how to split ticket sales for Iron Man 3, resulting in Regal and AMC halting advance ticket sales for the film.
The LA Times reports that Regal has also pulled its marketing materials for the film, including standees, movie posters and so on. Cinemark, the third-largest chain in the U.S, isn’t selling tickets for the new Marvel film either at this time.
Regal and AMC claim that Disney is "seeking an excessively large take of the box office revenue -- up to 65%." The studio reportedly wants to renegotiate its terms not just for Iron Man 3 but other upcoming films as well. The Times says studios usually get around 50% to 55% of the cut.
How this will affect Iron Man 3's box office numbers remains to be seen, particularly those all-important opening weekend sales.
IGN has reached out to Disney for comment. They had not responded as of the time of publish.
Talk to Senior Editor Scott Collura on Twitter at @ScottIGN, on IGN at scottcollura and on Facebook.
Source : ign[dot]com
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