Honing in on Xbox One's marketability as a one-stop-shop entertainment system, Microsoft has taken its new console to Hollywood, where Microsoft CEO Steve Ballmer was escorted by his entertainment studios president, Nancy Tellam, on a visit late last week to lobby CBS, WME, and other companies in the TV business.
Deadline reports that these meetings are all part of Microsoft's effort to drum up exclusive content for Xbox One's sports, music, reality and scripted programming. Additionally, said one insider, it's "to reiterate Microsoft's commitment to transitioning its business to devices and services and to explaining that Hollywood entertainment is a big part of that. Microsoft in the past has just dipped a toe but now has a real commitment."
Tellam has been assisting with these negotiations in hopes of merging "the storytelling magic of TV with the interactive power of the Xbox One." Tellam, whose background is in Hollywood, arranged meetings with CBS chief Les Moonves, Sony TV boss Steve Mosko, and WME co-CEOS Ari Emanuel and Patrick Whitesell to discuss the possibilities of creating new programming for Xbox One. Of course, the big TV project on everyone's minds is Steven Spielberg's live-action Halo series, which is likely a centerpiece topic at these meetings as well.
Time will tell if Ballmer's Hollywood tour was worth the effort. Deadline says Hollywood's major problem with Microsoft is that the company "moves slowly," and company watchers have already had mixed reactions to Xbox One (as have many hardcore gamers).
Max Nicholson is a writer for IGN, and he desperately seeks your approval. Show him some love by following @Max_Nicholson on Twitter, or MaxNicholson on IGN.
Source : ign[dot]com
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