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Friday, March 8, 2013

SimCity Marketing Pulled by EA

SimCity has had its fair share of problems since launch. EA knows this, and they have made the decision to temporarily stop actively promoting the city-building game, at least online.

In a memo sent to all affiliates (and obtained by IGN), EA asks for active promotion for SimCity to cease. The company has deactivated all links in Origin’s LinkShare program, which a lot of companies use to promote EA games.

The full memo can be seen below:

"Hello Affiliates,

EA Origin has requested to pause all SimCity marketing campaigns temporarily, until further notice. We have deactivated all SimCity text links and creative and we ask you to please remove any copy promoting SimCity from your website for the time-being. To be clear we are continuing to payout commissions on all SimCity sales that are referred, however we are requesting that you please stop actively promoting the game. We will notify you as soon as the SimCity marketing campaigns have been resumed and our promotional links are once again live in the Linkshare interface. We apologize for any inconveniences that this may cause, and we thank you for your cooperation.

Sincerely, Origin.com Affiliate Team"

Yesterday, Amazon stopped offering the digital version of SimCity for sale. We assume that advertising will continue once the server issues are resolved, and will let you know when that happens.

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Taylor Cocke is a Bay Area based freelance games writer. Listen to him spout about bands you don't care about by following Taylor on Twitter @taylorcocke.


Source : ign[dot]com

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